Privacy policy – Virtus Homes

Last Updated: 10-February-2026

1. Introduction

Welcome to Virtus Homes Real Estate LLC (“Virtus Homes,” “we,” “us,” or “our”).

Your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you engage with our website, mobile applications, and real estate services — including property sales, leasing, investment advisory, and property management (collectively, the “Services”).

We are committed to transparency and compliance with applicable data protection laws, including UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).

2. Information We Collect

We may collect and process the following types of personal data:

Identity Information – Full name, date of birth, nationality, government-issued IDs (passport, Emirates ID) for regulatory compliance.
Contact Information – Email, phone, address, and preferred communication methods.
Financial Information – Bank details, transaction records (note: we do not store full payment card details).
Property Preferences – Search criteria, budgets, property types, and investment interests.
Usage Data – IP address, browser details, session data, and activity on our Website (via cookies & tracking tech).
Marketing Source Data – Information from third-party platforms (Google, Facebook, LinkedIn, etc.) when you interact with our ads or profiles.
Voluntary Information – Data you provide through forms, feedback, surveys, or direct communication.
Communication Records – Emails, chat transcripts, and call recordings for service quality and compliance.

3. How We Use Your Information

We process your personal data to:

Deliver Services – Facilitate property transactions, leasing, mortgage advisory, and management.
Support & Communication – Respond to inquiries, provide updates, and manage customer relationships.
Transaction Processing – Manage contracts, payments, and invoicing.
Marketing & Updates – Share market insights, property opportunities, and exclusive offers (with opt-out options).
Improve Our Services – Analyse behaviour, optimize user experience, and develop new features.
Compliance & Security – Meet legal obligations (DLD, RERA, AML), prevent fraud, and safeguard systems.
Internal Operations – For auditing, business planning, and analytics.

4. Legal Basis for Processing

We rely on one or more of the following bases, depending on the context:

Consent – For marketing communications or specific uses.
Contract Performance – To deliver the services you request.
Legal Obligation – To comply with UAE laws and regulations.
Legitimate Interests – For business growth, service improvement, and fraud prevention (without overriding your rights).

5. Sharing Your Information

We only share your data when necessary, with:

Service Providers – IT, hosting, CRM, marketing, and payment partners (under confidentiality agreements).
Business Partners & Developers – To facilitate transactions and offers.
Regulatory Authorities – When required by law (e.g., DLD, RERA, AML compliance).
Transaction Parties – During mergers, acquisitions, or business transfers.
Professional Advisors – Legal, accounting, and audit consultants.

We do not sell, rent, or trade your personal data.

6. International Data Transfers

Your information may be transferred to countries outside the UAE. In such cases, we ensure:

Adequate safeguards (e.g., contractual protections).
Compliance with UAE and international data protection standards.

7. Data Retention

We retain your data only as long as necessary, based on:

Purpose of collection (e.g., transactions, marketing).
Legal obligations (AML/KYC record-keeping).
Business needs (disputes, auditing).

Once no longer required, data is securely deleted or anonymized.

8. Your Privacy Rights

Depending on your jurisdiction, you may:

Access your personal data.
Request corrections or updates.
Request deletion (“Right to be Forgotten”).
Restrict or object to processing (including marketing).
Request data portability.
Withdraw consent at any time.
File a complaint with a data protection authority.

To exercise your rights, please contact us (see “Contact Us” below).

9. Consent & Marketing

By sharing your details with Virtus Homes, you consent to receive communications including:

Property listings & updates
Market insights & reports
Promotional offers

You may opt-out anytime via the unsubscribe link or by contacting us directly.

10. Data Security

We apply robust safeguards to protect your personal data, including:

Encrypted connections (SSL/TLS)
Secure cloud hosting
Firewalls & malware protection
Regular system updates & audits
Strict access controls
Employee training on data protection

While no method is 100% secure, we continuously monitor and enhance our defences.

11. Third-Party Links

Our Website may include links to external sites. We are not responsible for their privacy practices. Please review their policies before sharing data.

12. Children’s Privacy

Our Services are not directed at children under 13. We do not knowingly collect such data. If discovered, we will promptly delete it.

13. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with a revised “Last Updated” date.

14. Governing Law

This Privacy Policy is governed by the laws of the United Arab Emirates. Any disputes fall under the exclusive jurisdiction of the courts of Dubai, UAE.

15. Contact Us

For questions or concerns, contact:

Virtus Homes Real Estate LLC
Office 308, Detroit House, Motor City, Dubai, UAE
📞 +971 4 572 5110
📱 +971 52 220 0775
✉️ info@virtushomes.ae